Pretty Love Fashion’s Personal Data Protection Policy governs the use and storage of your data.

Pretty Love Fashion is a Controller of the personal data you (data subject) provide us with. We collect the following types of personal data from you:

  • Name, address, email, and phone number
  • IP address
  • Operating system, web browser type and version
  • Pages you visit and features you use on our site

We also use cookies or similar technologies to analyse trends, administer the website, and track users’ movements around the website, to gather demographic information about our user base as a whole. You can control the use of cookies at an individual browser level however, if you choose to disable cookies, it may reduce your use of certain features or functions on our website or service.

We partner with third parties to manage our advertising on other sites. Our third-party partner may use technologies such as cookies to gather information about your activities on this website and other sites in order to provide you advertising based on your browsing activities and interests.


We need your ‘personal data’ in order to provide you with the following services:

Fulfilling your orders in order to know where to deliver them, and how to communicate with you about that delivery

Process your payment

Communicating with you on updates and special offers via email (if you have opted into this)

Responding to any requests to our ‘Customer Love Team’

Business operations and reporting


Your personal data is processed in Pretty Love Fashions office located in Australia. Hosting and storage of your data also takes place within Australia.

Some of your data is processed on our behalf by our vendors in other countries. These include companies such as Google, Facebook.

NO third party providers have access to your data, unless specifically required by law.


We will retain your information as long as your account is active or; as needed to provide you a service. We will preserve and use your information as necessary to comply with our legal obligations, resolve disputes and enforce our agreements. After this period, your data is irreversibly deleted.

Some or all of your data may be stored outside of the European Economic Area (“the EEA”) (The EEA consists of all EU member states. You are deemed to accept and agree to this by using our site and submitting information to us.

Data security is very important to us (top priority), and to protect your data we have taken suitable measures to safeguard and secure data collected through our site.

Actions taken to secure and protect your data include:

  • Ensuring your connection to our website is secure; and
  • Ensuring internal access to all personal information we hold is secured by appropriate measures.


Should you believe that any personal data we hold on you is incorrect or incomplete, you have the right to request to see this information, rectify it or have it deleted. Please contact us by emailing info@prettylovefashion.com

In the event you wish to complain about how we have handled your personal data, or if you believe we breached the Australian Privacy Principles under the Privacy Act 1988 (Cth) or a registered Australian Privacy Principles Code, please contact our Data Protection Officer at info@prettylovefashion.com with the subject as ‘Data Protection Officer’ or in writing to: Pretty Love Fashion, Data Protection Officer, PO Box, 164 Townsville, QLD 4810, Australia.  Our Data Protection Officer will then look into your complaint and work with you to resolve the concern.

In the event you are still not satisfied, you can contact the Australian Information Commissioner, or if you are in the European Economic Area, the supervisory authority in your country.


We may update this privacy statement to reflect changes to our information practices. If we make any material changes we will notify you by email (sent to the email address provided in your account) or by means of a notice on our Website. We encourage you to review this page occasionally for the latest information about our privacy practices.